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  Why you need this course!

Introduction

Hi, my name is Frank Bonkowski, business writing specialist at BusinessSchoolHQ.com.

I want to introduce you to this email writing course that I’ve put together to make a better email writer.

I’ll talk about who needs this course, the purpose of the course, why it’s important to write crystal-clear emails, what the course is about, and finally specific course objectives.

Overview of the course

This course is about writing crystal-clear emails. According to The Free Dictionary, “crystal clear” means easily understandable and transparently clear.

Whenever I’m explaining something or giving instructions to my students, I often ask, “Was that crystal clear or clear as mud?” It draws a laugh from some of the students and many of them nod or shake their head in response.

To communicate effectively, my lessons need to be crystal clear. You, too, want your email writing to be crystal clear.

According to some estimates, 75% of business writing is in the form of email. It is the most commonly used form of communication in the business world today. So, you need to get it right.

Why it’s important to write crystal clear emails

In surveys I’ve conducted, business people tell me they want to:

  • write clearly and concisely
  • use proper grammar, particularly verb tenses
  • know the correct word or expression in the right context
  • structure their writing, combining summary and detail
  • write with the correct tone.

By writing crystal-clear emails, you:

  • connect more effectively with other people, even across the globe
  • communicate important information more clearly
  • work better with a team on a project
  • create error-free messages
  • become more professional and confident

So, who needs this course?

Anyone who needs to write competent emails in a professional way, suitable for many business environments. These include company owners, managers, and independent business professionals.

Each unit has at least one activity to help you practice your understanding of the material covered. When you do the activities, you reinforce the lesson and put your knowledge into practice.

You can begin with the pretest to check your prior knowledge of email writing.

The last task in the course is a writing test. You have to write a short email to put everything you learned in the course into action.

When you complete the writing test, I will send you a certificate stating that you have finished the course.

What is this course about?

The course has five units, each containing at least two lessons.

Unit 1: Crystal-clear essentials

  • 10 questions to ask yourself when you’re writing email

Unit 2: Proper layout and structure

  • how to structure email for maximum impact

Unit 3: Crystal-clear language

  • how to use language effectively when writing email

Unit 4: Impeccable etiquette

  • ways for being polite and professional

Unit 5: Make it perfect

  • how to edit your text

Course features

The course includes lots of information, examples, tips and resources.

Each unit has at least one activity to help you practice your understanding of the material covered. When you do the activities, you reinforce the lesson and put your knowledge into practice.

You can begin with the pretest to check your prior knowledge of email writing.

The last task in the course is a writing test. You have to write a short email to put everything you learned in the course into action.

When you complete the writing test, I will send you a certificate stating that you have finished the course.

Course objectives

By the end of this 5-unit course you will be able to

  1. understand the essentials for writing crystal-clear email
  2. organize your email in the most effective way
  3. use the best wording for your email
  4. appear polite and personable in your email
  5. use a checklist to write picture-perfect email

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